Sell from your WhatsApp catalog and get paid with Razorpay

WhatsApp catalogs are a quiet superpower for small shops. Customers browse your products without leaving the chat, add items to a cart and send it to you. Then the momentum often stops: someone has to work out the total, type a UPI ID or create a payment link by hand, and wait.

The fix is to make the payment step as instant as the cart.

How a WhatsApp catalog order works

1. You list products in a catalog connected to your WhatsApp Business account (through Meta Commerce Manager).
2. You share the catalog, a collection or a single product in the chat, or customers open it from your profile.
3. The customer adds items to the cart and taps send. You receive an order message with the items, quantities and total.

At this point the customer has decided. Every minute they wait for payment details is a chance to change their mind.

Making payment instant

The cleanest flow is:

1. The order arrives and is saved with the items and total.
2. A payment link is created automatically for that exact amount (Razorpay payment links accept UPI, cards, net banking and wallets).
3. The link is sent in the same chat with a short summary: "Order WA-1042: 2 × Cotton Kurta (M). Total ₹2,398. Pay here: …"
4. When Razorpay confirms the payment, the order is marked paid, the customer gets a thank-you, and your follow-up starts (packing note to the team, delivery update, a review request later).

Nobody on your team has to calculate, copy or chase anything.

Small details that matter

• Set an expiry on links (for example 24 hours) so old links do not get paid after stock has moved.
• Say what happens next in the thank-you: when it ships, how they will get updates.
• Handle the "can I pay cash?" question in your FAQ or with an assistant answer.
• Keep payment and marketing apart. The order and payment messages are what the customer expects; promotions belong in separate, occasional messages.

When the customer does not order from the catalog

Plenty of sales happen in plain conversation: "I'll take the blue one in M". For those, your team needs a quick way to send a payment link for any amount from the chat itself, without opening the Razorpay dashboard.

Doing this with Click 2 WApp Omni

In Omni you link your WhatsApp catalog and can send the full catalog, a collection or a single product from the inbox. When a customer sends a cart:

• the order is saved under E-commerce → Orders,
• a Razorpay payment link for the exact total is sent automatically (switch it on in Settings → Leads & Follow-up and add your Razorpay keys and webhook),
• when the payment arrives, the order is marked paid, the customer is thanked and any flow with the "WhatsApp Order Paid" trigger starts.

Agents can also send a payment link for any amount from any chat with the ₹ button. Combine this with Instagram comment-to-DM and a "price?" comment can become a paid order in a few minutes.

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